We are on such information overload, and plugged into the system that even our unconscious wont let us have our sleep to ourselves. An excerpt from CBS:
“The phone will beep, they’ll answer the text,” Dowdell says. “They’ll either respond in words or gibberish. (It) can even be inappropriate. Ex-girlfriends contacting ex-boyfriends, saying ‘I miss you. I want to see you.’ The thing that happens, though, is that when they wake up, there’s no memory.”
Minimal time spent on the computer or checking your iPhone is what trend following prides itself on. Dig deeper and explore.