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Trend Following (and Me) Might Not Be for You

Seth Godin writes:

The fabled comedian is killing it at a club that seats 400. One guy in the back, though, isn’t laughing.

Miles Davis was shunned by a few people in the audience, even at his coolest.

The theater critic at the Times might not like this play, the one that made people cry and sold tickets for years.

And just about every blog post and book listing collects a trolling comment from someone who didn’t like it, didn’t read it or didn’t agree with it (or all three) and isn’t shy about speaking up with a sharp tongue.

For those people, the message from the creator of the work is clear: “It’s not for you.”

Unanimity is impossible unless you are willing to be invisible. We can be unanimous in our lack of feedback for the invisible one.

For everyone else, though, the ability to say, “It’s not for you,” is the foundation for creating something brave and important. You can’t do your best work if you’re always trying to touch the untouchable, or entertain those that refuse to be entertained.

“It’s not for you.”

This is easy to say and incredibly difficult to do. You don’t have much choice, though, not if you want your work to matter.

I could not say it better. My world might not be for you, but for those awake it is exactly for you.

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